Counting on our Partners! How a small firm is making big gains by investing in the community through blood donations.

Members of the PFM Capital Inc team relaxing post-donation in the Regina Donor Centre refreshment area

“As a Saskatchewan based private equity firm, our roots run deep in the province and it’s important for us to be seen as more than a capital provider.” - Jason Moser PFL Champion and Partner, Senior Director Investments.

Noah Picton, first time donor and PFM Capital Inc Partner for Life team member, giving a thumbs up!

Jason felt partnering with Canadian Blood Services Regina was a fantastic way of recruiting new donors and expanding their support, since a couple of PFM Capital Inc employees were already regular donors. “It’s rewarding to see first-time donors participate,” he says. “Hopefully, this can become a regular occurrence. When participants see the potential benefits a single donation can have, relative to the time set aside for a donation, it’s a great return on investment.” PFM Capital sees partnering with Canadian Blood Services as the start of a rewarding long-term relationship and looks forward to future group donations. Jason hopes to encourage other small and medium-sized businesses to join Canada’s Lifeline by participating in the Partner for Life Program.