Brad Norris

Peer Recruiter

Hamilton, Ont.

"People assume blood will be there when they need it, but only four per cent of eligible Canadians are actively donating. It’s an astoundingly low number for something that should be a priority for all of us."

When Brad isn’t putting out fires, he’s putting out the word about blood donation — and has consequently inspired hundreds of his colleagues to join Canada’s Lifeline.

As part of the Hamilton Professional Fire Fighters Association (Local 288) and chair of the HPFFA Charity & Community Support Committee, Brad has had a significant impact on his local donor community. Since 2016, he has encouraged first responders to get involved with donation events like Sirens for Life — and inspired nearly 500 units of blood in just three years.

“As first responders, we have an opportunity to be a leader in the community by giving back to those who need it most,” says Brad. “It’s our responsibility to not only perform on the job but to help make a difference when not on shift.” Brad is also a blood donor himself.

A relationship-builder with many key contacts, Brad has also frequently invited Canadian Blood Services to join Local 288 at community events to draw in potential donors.

Brad Norris National Honouring Canada's Lifeline 2019