Erin Isfeld

The Schilly Award

An ambassador for the blood system, Erin has made incredible contributions to the Canadian blood system through volunteer efforts and her role as a journalist/anchor with CTV Edmonton. Every October since 2010, Erin has spearheaded the CTV Giving Hope campaign, where viewers and employees are encouraged to give blood. Each week during the campaign, Erin and her crew produce a feature story that highlights an aspect of the blood system, such as cord blood, stem cells, and organs and tissues, told from the perspectives of donors, recipients and those in health care and research. As a result, the campaign has increased the number of blood donations and new donors in Edmonton. During the 2017 campaign, the number of blood donations in October increased by close to eight percentage points over the previous month, and the Edmonton area collection events saw a nine per cent increase in new donors.

Erin’s friend Holly is the motivation behind the campaign. Holly needed several units of blood to replace nearly one third of her lost blood volume following the birth of her daughter, Hope.

Erin actively advocates for blood donation on her social media channels throughout the year. She is a member of the Prairies Regional Liaison Committee, and an MC at regional events. She also organizes group donations for Bell Media employees each spring during the local Corporate Challenge Blood Drive.