How We Connect

On Oct. 2, Canadian Blood Services presented its 2014–2015 annual report, How We Connect, to the provincial and territorial ministers of health. The report summarizes and reflects on the past year’s activities and outlines some of our greatest successes and challenges. Among the highlights is our focus on donor recruitment efforts, which were enhanced through new digital technologies and mobile communications. We also maintained high satisfaction ratings among major hospitals (98% satisfaction) and collected more than 850,000 units of whole blood, achieving 98 per cent of our target. In the